← ALL CAPS: The History of the American Baseball Hat
Chapter 6 · A book in progress by Dan Sfera

Starter

How Starter put pro sports on the street and made licensed headwear a status item.


Starter helped move team gear off the field and into everyday street style, turning a licensed cap or jacket into a status object. A chapter on the brand that bridged sports and fashion.

A chapter preview from ALL CAPS: THE HISTORY OF THE AMERICAN BASEBALL HAT, a book in progress. Full chapter text is not yet public.

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