The chain that bet a store could survive on hats alone, and was right.
Lids built a national footprint on the simple idea that a shop could live on headwear, and its collector pivot reshaped the modern drop. A chapter on distribution, scale, and the mall hat wall.
A chapter preview from ALL CAPS: THE HISTORY OF THE AMERICAN BASEBALL HAT, a book in progress. Full chapter text is not yet public.
Get notified when the book is ready
One email when there is real news about ALL CAPS. No spam, and you can leave anytime.
Thanks. You are on the list.