From a Buffalo startup in 1920 to the 59FIFTY on every head, the company that built the modern cap.
New Era went from a small Buffalo cap maker in 1920 to the company whose 59FIFTY defines the category. A century-long biography of the brand, its on-field deals, and the manufacturing changes that reshaped the hat.
A chapter preview from ALL CAPS: THE HISTORY OF THE AMERICAN BASEBALL HAT, a book in progress. Full chapter text is not yet public.
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